Los Angeles | Protecting Your Brand Through Crisis

Wednesday, January 29, 2020
07:30 AM - 09:00 AM PST
The Law Offices of Polsinelli
2049 Century Park East, Suite 2900
Los Angeles, CA 90067



For many companies, their brand is their biggest asset.  The consequences of a tarnished brand (typically the result of a crisis, leadership issue, or other unfortunately circumstance) can be devastating.  A diverse and proactive corporate board can help prevent (or minimize) the damage.  Please join us while we hear from Chelsea Grayson, experienced CEO, corporate board member, and advisor to public and private companies, who will share her insights from serving in-house and on many boards who have gone through the ringer to protect their brands.   

We hope that you can join us the morning of January29th at the Law Offices of Polsinelli located at 2049 Century Park East, Suite 2900. There will be a networking opportunity from 7:30 am to 8:00 am, and the program will start right after with an end time of 9:00 am. Breakfast will be served. Valet parking is available for a fee at the venue.  Suggested parking at the Westfield  Mall (a couple of blocks from venue).


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Chelsea A. Grayson
Former CEO
True Religion and American Apparel

Chelsea A. Grayson was the first ever female CEO of True Religion and also sat on the True Religion board of directors.  She sits on the board of directors of Vireo Health (CSE: VREO), where she chairs the Nominating & Governance Committee and is a member of the Audit Committee. She also sits on the board of directors of Sugarfina, Inc., where she is a member of the Steering Committee, and is a member of the Advisory Board of Marca Global. She is a former member of the board of directors of Delta Dental, where she was a member of the Nominating & Corporate Governance Committee.  Prior to taking on the CEO role with True Religion, she Chaired the Audit Committee for the True Religion board of directors. 

Previously, Grayson was the CEO and a board member of American Apparel (formerly NYSE MKT: APP), a $650M vertically integrated apparel manufacturer (the largest in North America) (all Made in USA products) with a 50-country global footprint, served by 250 retail locations, a digital retail site and a wholesale business. She significantly improved the Company's operations and supply chain. She then successfully sold the company to Gildan Activewear Inc. (NYSE: GIL).

Grayson first joined American Apparel as its General Counsel, Chief Administrative Officer and Executive Vice President. In that role, she oversaw and had full P&L responsibility for the Legal Department, the Human Resources Department, the Environmental, Health & Safety Department and the Risk Management Department. She also managed investor and corporate public relations for the Company and acted as the Corporate Secretary for the Company's Board of Directors.

Prior to joining American Apparel, Grayson was a partner in the M&A/corporate governance practice groups of Jones Day and Loeb & Loeb.

Grayson is a Board Leadership Fellow and a Corporate Governance Fellow with the National Association of Corporate Directors (NACD). She is a member of the Board of Advisors for the Department of English at the University of California, Los Angeles. She is also the Vice Chair for the Southern California Region of the Committee of 200 (C200), the preeminent global organization for women business leaders (membership is by nomination and election only). She is a recipient of the In-House Impact Award from The Recorder (The American Lawyer) and of the 40 Under 40 Recognition Award from the M&A Advisor. She was also named one of "L.A.'s Top 40 Dealmakers" in the Los Angeles Business Journal "Who's Who in L.A. Law".